Head of Content:

About Lab54

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Head of Content is a hands-on leadership role responsible for shaping and delivering the brand’s editorial output across all channels. In a small company, this role blends strategy with execution - you’ll set the vision, but also actively create, edit, and publish content.

You’ll play a key role in defining the voice and cultural relevance of a music media brand operating in a space similar to Mixmag and Boiler Room, with a strong focus on electronic music, artists, and culture.

Responsibilities

Content Strategy:

Own and deliver a lean, high-impact content strategy across web, social, and video
Prioritise content that drives engagement over volume
Quickly react to trends, releases, and cultural moments

Content Management:

Write, edit, and publish content regularly (announcements, features, interviews)
Commission freelancers and contributors
Shape and maintain a clear, consistent brand voice
Oversee all content output (e.g., DJ sets, interviews, short-form clips)
Identify low-cost, high-impact formats suitable for social led content team
Manage client relationships from a content standpoint

Team Leadership:

Manage the team (social, design, editorial, content, global freelancers)
Set weekly priorities and content schedules
Mentor junior team members while staying close to project health
Build and manage the entire department to allow for exponential growth including hiring.

Social & Audience Growth:

Directly oversee social channels (Instagram, TikTok, YouTube)
Work closely with the social media manager to test formats and grow reach
Use analytics tools to report on, build out and refine our output (feeding into content strategy decisions)

Video & Content Formats:

Oversee and contribute to video output (e.g., DJ sets, interviews, short-form clips)
Identify low-cost, high-impact formats suitable for a small team
Be comfortable appearing on camera if needed

Commercial Collaboration:

Work closely with sales/partnership teams on branded content
Help pitch and shape campaigns that fit the brand
Balance editorial credibility with commercial needs

Operational Ownership:

Manage content calendar, workflows, and deadlines
Ensure efficient use of limited resources (budget, people, time)
Step in to solve problems quickly—this is not a siloed role

Skills & Experience

Essential:

Strong editorial background (music/media preferred)
Deep understanding of electronic music and dance music culture
Proven ability to do the work as well as lead it
Experience managing and building teams and large scale projects
Strong instincts for what performs well on social platforms across all content mediums (inc. live streaming)
Comfortable working in a fast-moving, resource-limited environment

Demonstrable Attributes:

Multi-skilled: writing, editing, basic video, social publishing
Entrepreneurial mindset (self-starter, adaptable, proactive)
Comfortable with ambiguity and rapid change
Strong network in music (artists, PRs, labels)

KPIs / Success Measures

Audience growth and engagement (especially social-first)
Consistency and quality of output with a small team
Ability to deliver standout content moments (viral hits, exclusives)
Contribution to commercial projects

What Makes This Role Different (vs Larger Companies)

Delegation & doing - you’re in the trenches daily
Fast decision making - minimal layers, direct impact
Creative ownership - strong influence and alignment on brand direction
Resource constraints - success depends on smart prioritisation

Ideal Profile

Has editorial credibility in music culture
Can lead a team but also jump on the tools instantly
Thrives in a startup-style environment
Understands both culture and content performance
Can actively direct content that drives virality
Can build a team, its SOPs and everything that comes with running a whole department
Can ensure the CEO and MD are not needed from a day to day running of the content department perspective