Associate Director, Analytics Modelling Services, UK

3361 - Associate Director, Analytics Modelling Services, UK

Role Summary and Impact

WPP Media Data, Tech & Analytics is WPP’s data, analytics, product and technology division. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Our UK Analytics team is one of our strongest globally, with 120 Analysts providing WPP Media’s clients with a full range of Analytics services that make tangible differences to our clients. There are three key teams within WPP Media Analytics UK:

1. Modelling Services team – this is the largest part of the team and is responsible for all of our modelling work, including MMM, brand health modelling, RBA and other bespoke modelling solutions. Most of this team’s work is out of scope and sold in as paid for additional service to our clients.
2. Applied Analytics – this part of the team conducts most other forms of day-to-day analytics for our clients, often working closely with the modelling team, but not undertaking the modelling themselves. Their responsibilities are broad and are centred around embedding analytics into our day-to-day media planning. Their responsibilities include helping clients with their measurement frameworks, using the modelling work done by our teams or external agencies, owning the test and learn roadmap, setting up and measuring media tests and adding the insight to our PCAs. This team is often included directly in our media planning fees, with many people fully FTE’d on clients. Their time is also sold on a project basis. Sitting within this team are our three Agency Leads, each one acting as the main point of contact between the agency client teams and all our UK Analytics team.
3. Data Science & Solutions team – the smallest, but still crucial part of the team. This team have two key roles. Firstly, they deliver any modelling outside of that undertaken in the Modelling Services team. Secondly, they build bespoke tools and solutions for our UK team, which assist the other Analytics teams.

Reporting to a Director+, the role of the Associate Director is responsible for the running a team of econometricians, overseeing and fronting the analytics projects across a number of clients. The Associate Director is the key client contact, understanding the business, building relationships and capitalising on opportunities to grow our analytics further.

Key responsibilities are:

• Line-manage a team of 3-6 direct reports with responsibility for their growth and development through regular feedback
• Deliver significant income annually with a large amount of complexity to the role
• Be the senior analytics sponsor, responsible for the overall client relationship and quality of work delivered
• Ensure junior team are completing data processing correctly and efficiently
• Challenge and stretch outputs of client analysis
• Take ultimate responsibility for integration with all WPP Media departments
• Co-lead commercial excellence across the department
• Contribute towards the department’s annual income growth targets

Skills and Experience

• In-depth knowledge and experience of Market Mix Modelling and other techniques within the media industry
• Experience working with clients from a variety of sectors
• Able to anticipate and manage the needs/demands of senior clients, by using influence and negotiation skills  
• Ability to remain calm under pressure
• Sound judgement with proven experience in delivering solutions and decisions that positively impact WPP Media or client businesses
• Solid knowledge of typical tools and techniques used in marketing analytics
• Keen attention to detail with a questioning mindset
• Ability to juggle multiple projects/clients
• Advanced R or other statistical software user
• Strong commercial acumen
• Strong communication skills 
• Strong commercial acumen 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted