About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Senior New Business Manager do at WPP Production?

The role

The Senior New Business Manager plays a critical role in driving growth for WPP Production, leading complex, high-value opportunities end-to-end and shaping how we respond to and win new business.

This is a strategic and creative role, responsible for defining the narrative, positioning and overall solution behind each pitch. You will take ownership of how we translate client challenges into clear, differentiated and commercially compelling responses.

Working closely with senior stakeholders across WPP Production and the wider WPP network, you will lead the development of integrated proposals — bringing together strategy, operations, creative and production into a single, cohesive story.

You will also help shape the strategic approach for each opportunity, ensuring the structure, messaging and positioning reflect WPP Production’s proposition and competitive advantage. You will balance creative thinking with commercial understanding — clearly articulating how our operating models work, why they are effective, and the value they deliver for clients.

This is an opportunity to work on some of the most exciting and complex opportunities in the industry, with real influence over how we position ourselves and how we win.

Key areas of responsibility

Lead and own high-value opportunities end-to-end, from initial brief through to submission and presentation
Define the pitch narrative, positioning and “red thread”, ensuring a clear, compelling & cohesive story throughout
Design and articulate client solutions, including operating models and value propositions, clearly demonstrating how they work and the value they deliver
Translate complex inputs into clear, structured and persuasive client-facing responses
Lead the development of high impact written content, including pitch decks, RFI/RFP responses and presentations, owning the narrative across all content
Present and support client-facing sessions, including credentials presentations and pitch meetings
Lead and align senior stakeholders around a single, cohesive response
Build strong relationships with key stakeholders across WPP Production, WPP OpCos and partners, enabling effective collaboration across opportunities
Ensure all outputs are strategically strong, consistent and clearly differentiated
Collaborate across WPP agencies on integrated, multi-disciplinary opportunities
Contribute to and help shape commercial strategy, including pricing narrative and value framing

Monitor competitor activity and industry trends to ensure WPP Production’s positioning remains competitive
Identify opportunities to improve & drive innovation in how we approach, structure and deliver pitches
Mentor and support New Business Managers and Executives, raising standards across the team

What good looks like (key requirements)

7+ years’ experience in a new business or client growth roles within a creative, production or agency environment
Exceptional writing and storytelling skills, with the ability to shape clear, persuasive narratives from complex inputs
Strong strategic thinking, able to translate client challenges into structured, compelling solutions and responses
Proven experience leading complex pitch or proposal processes end-to-end
Confident communicator, with experience presenting to and influencing senior stakeholders
Highly organised, with the ability to manage multiple high-value opportunities and large volumes of content simultaneously
Strong commercial capability, with experience shaping proposals and contributing to pricing approach, value framing and commercial models
Proactive and solutions-oriented, with a strong sense of ownership and a drive to identify opportunities and deliver outcomes
Collaborative in approach, able to bring together multiple stakeholders and disciplines into a single aligned response
Strong understanding of the advertising production landscape and broader marketing ecosystem
Curious and engaged, with an interest in innovation and the evolving content and production landscape
Strong working knowledge of PowerPoint, Word and Excel, with a good eye for structure and presentation

#LI - HYBRID

#LI - RH1

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data
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